Omar Effendi ad and the Bare Feet Project
Tom's Shoes has received a lot of well-deserved attention for its buy-one-give-one strategy, but it's far from the first store to use charity as a branding strategy.
Above: an ad for the Omar Effendi department store from 1946. I'll let the original uploader and a commenter explain what's up:
Kodak Agfa, uploader: An old [ad] for Omar Effendi department store in 1946, praising King Farouk and the Bare feet project, where the rich launced a compagin to gather donation to the low classes in Egypt , it took that name , because some of these classes then did not afford buy something to wear in their feet and thus the name.
I think it was a stupid provoking name.
Commenter: No it is a proof that they were sensitive about the human condition by that time after 1952 they made us eat our shoes.
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