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The Man Effect

By Jeff Trexler on May 25, 2009 5:39 PM | | | Comments (6)

The social enterprise community has celebrated the power of The Girl Effect, a video that uses Flash typography to make a simplistic yet appealing claim for helping girls become economically independent.

Below: a viral conservative Christian video uses a similar rhetorical technique to different ends:

Are ANIMATED BOLD ALL CAPS really an effective means of persuasion, or do they merely reinforce pre-existing values?

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6 Comments

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