LCD TV as a symbol of hope
Sony has taken over Grand Central, sponsoring the Kaleidoscope light show & the AQUOS Experience LCD tree. Well, OK, not a tree, but an ecumenical "tower."
As in, you know, Babel.
Anyway, for a sense of how the tree looks and sounds, watch below. You might also want to check out this video for the whole tree, though the music is washed out by the crowd noise.
As you might suspect, that's not the only reason I spent time around this particular holiday tree. No, what particularly grabbed me: the charitable tie-in and accompanying PR about the AQUOS Experience as a "symbol of hope." Perhaps the hope & charity part would be more convincing if it dropped the biz-speak, such as the references to "each individual consumer" and "enhancing the holiday atmosphere in the terminal."
I also like the explanation, in the blurb just linked above, as to how the affiliated charity's Green Collar Project "aligns well with Sony's core vision of creating energy-saving and energy-creating products"--as if making products that actually *consume* energy is just an unfortunate accident.
Anyway, here's the beginning of the official explanation of the charity connection:
Sharp designed the AQUOS Experience, which will be on display throughout the month of December, enhancing the holiday atmosphere in the terminal. As part of this initiative, Sharp will be making a significant donation to The HOPE Program, a charity that equips its participants with the skills they need to find, keep, and advance in jobs. With Sharp's donation, The HOPE Program will be able to launch the "Green Collar Project," a new program to help people find green collar jobs in an environmental field. This will not only allow participants to become economically self sufficient, but will also help preserve the environment.
"We created the AQUOS Experience as a symbol of hope, especially important during this holiday season, and chose to work with The HOPE Program to help those who are out of work," said Doug Koshima, chairman and CEO, Sharp Electronics Corporation.
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