Cupcake metastasis
New Year's Eve, a time for profound reflection.
Like, what the #!%? happened to NYC's cupcakes?
Watching the evolution of NYC cupcakes has been quite interesting, from a systems perspective. The cupcake fad began with normal proportioned cakes and a sense of a styled upgrade on a comforting childhood cliche. Now it's a heap of sugary junk.
For example, I just got back from Chelsea Market, where the cupcake bakeries are chock full of the stuff pictured above: mounds of icing and sprinkles and candy and oreos and other gloop piled on a relatively routine (i.e., extra-sugary) cupcake base.
You can probably chart the feedback loop yourself, as Sex and the City + the spread of the haute urban fad to mass market hubs favors the emergence of cupcakes that are cheap, standardized, big and gimmicky.
Basically, the red tide of dessert.
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