Super-fundraiser
As you might have guessed, the holiday has led to a bit of a hiatus for the blog. I'll be posting more this week & will resume at full speed after the upcoming New Year's weekend.
One of the things I've been doing over the (alleged) break is catching up on my research. Included in my reading: the invaluable DC Vault, a "museum-in-a-book" that not only chronicles DC history, but reprints some material that I've been wanting to see for a while.
A prominent theme in the book: the relation between comics and "public service." The image above is from one of the reprinted documents: "Superman and the Great Cleveland Fire," a comic that ignorant 11 year old me did not buy for a quarter at a flea market when he had the chance. The comic is a pitch for a Cleveland fund collecting money to expand and to build nonprofit hospitals.
Read the text in the last page (reprinted above) and you'll see a compelling example of effective fundraising. The ad links infrastructure to discrete personal benefits, which is a powerful way to get people to see overhead as a social investment. It also highlights an aspect of the culture of health care that deserves more attention--note how the emergence of health insurance sparked a demand for more health care facilities, which in turn helped give rise to a demand for more insurance.
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