Pro bono must die!
Last night I spoke to law firm associates here in NYC about building a practice in social enterprise. What captured my attention in prepping for the meeting is that the social enterprise project is part of the firm's pro bono initiative.
That's a trap. Pro bono is the opiate of the white collar class, inuring them to the systemic dysfunction within their daily routine.
Consider the very term--pro bono does not mean "for free," but "for the public good," shortened from the Latin "pro bono publico." The embedded assumption here is that everything else is not for good, does not benefit the public interest--and that's normal.
Once you accept that assumption, you're screwed. Pro bono work may make you feel better for a time, but it's just an Advil after a day at the jackhammer.
If you really want to feel more fulfilled in your work, giving 10% away isn't going to solve anything. At least not as an end in itself. Pro bono work can best fulfill its potential by becoming a corporate trojan horse, a medium through which associates develop a practice that models what business should be.
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'becoming a corporate trojan horse...'
Who wrote that? What an excellent metaphor...You're okay in my book!
I can totally see where performing 'pro bono' work can be justified where it is an 'in kind' donation...but these free services seem to be nothing more than blinders. On the other hand, the giving corporation's image stands to improve simply by being associated with a social cause or nonprofit.
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