October 2008 Archives

I'm writing a short piece now on social enterprise in an era of skepticism toward business.

Won't be the last time you'll see something on this theme.

Today on Gawker: "The Doomed Quest to Make Marketing Meaningful"


Usually, a marketing exec surveying the fundamental emptiness of their career will have that same twinge of conscience, and decide that the way to solve it is to bring some real do-gooding purpose into the marketing industry. On that note, allow me to introduce you to "purpose-based marketing," just the latest futile quest by a prominent career adman!

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Though the WSJ describes this approach as "newfangled," it's been around for years. You know what the ceiling is on the market for this type of thing? The ceiling is how much extra leftover cash companies have to throw around after they do their real marketing, which has the goal of making money. Nothing "beyond making money" comes about until the "making money" part is accomplished. Corporate social responsibility is considered a luxury product. Which is why Jim Stengel's firm is doomed, according to his less conscience-plagued peers:

"This approach is "not going to save your bacon in this tough world," says Jack Trout, president of Trout & Partners, a marketing-strategy firm in Old Greenwich, Conn. Consumers are 'going for the cheaper guy now.'"

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. . . after the financial crisis prompts all but one of its sponsors to withdraw. The result: a deficit--and what some would say is the parade's spiritual revival:


The lack of money has brought a greater do-it-yourself feel to the parade.

To replace floats once reserved for sponsors like Perrier, which used to illuminate part of the parade route and hand out water, artists have stepped in, [artistic director Jeanne] Fleming said. . . .

“The number of people and the inventiveness of the costumes is growing exponentially,” Fleming said. “People need the joy.”

None of the 30 staffers are getting paid and performers are getting smaller honorariums than in years’ past.

“The Halloween parade is never about money, it’s always about spirit,” Fleming said.

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The Hollywood Animation Archive offers this compilation of the brilliant 1950s Piels commercials by Terrytoons with Bob & Ray. Guns, suicide, sex--these adult cartoons selling beer would never play today. Which is a shame, because that rambunctious line-crossing is part of what makes them such an effective satire of advertising itself.

Below: a somewhat more tame example on Youtube:

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Phillies pitcher Jamie Moyer meditates on the meaning of the game:

It makes no sense, logically, that what happens on a baseball field -- any baseball field -- could change other people's lives in any meaningful way. But throughout this exhilarating October, Jamie Moyer has made a point of stopping every night to look around and take in every unforgettable moment. So he knew exactly how profoundly this had changed people's lives.

"And I think that's great," he said. "That's what baseball does. There are going to be people today, tomorrow, next week, next month, next year saying, 'I was blank-blank-blank when the Phillies won the World Series.' And that's pretty cool, to have a story of wherever they were when the Phillies won the World Series: 'I was in the parking lot. I was in the stands. I was at a bar. I was having dinner. I was coming back from a trip and I couldn't see it so I listened to it in the car.' And to me, that's kind of cool, because that's what baseball does for people. I just think that's why it's so special."

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Medieval Superman, originally uploaded by jeffq.

Newsarama offers this revealing meditation on Superman, media and human identity in relation to Pico della Mirandola's Oration on the Dignity of Man. The following is just a key excerpt--read the whole thing, particularly if you're trying to figure out what I'm up to with all the references to comics and pop culture.


So, Pico is saying, if we live by imitation, does it not make sense that we might choose to imitate the angels, the gods, the very highest form of being that we can imagine? Instead of indulging the most brutish, vicious, greedy and ignorant aspects of the human experience, we can, with a little applied effort, elevate the better part of our natures and work to express those elements through our behavior. To do so would probably make us all feel a whole lot better too. Doing good deeds and making other people happy makes you feel totally brilliant, let’s face it.

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Subway Blogger notes today that the aesthetic quality of the DC metro is considerably greater than that of New York. No question, and the comparison holds between NYC and many other subway systems around the world, which function not just as waiting areas for transportation but as corporate art.

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Bobbie Sleeps With Homeless Man, originally uploaded by lickyoats.

Last night on the way home from class I found my subway stop vestibule lined with cardboard, blankets and people asleep. In class we talked about how the relentless quest for purity in charity regulation is forcing nonprofit managers to divert money & time from programs to paperwork; simply walking up the stairs afterward was a pointed reminder of what's at stake.

Above: DJ Licky Oats & Bobbie have a laugh at a man found sleeping in the subway

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Class prep kept me from my web reading, which is why I missed that yesterday was Global Pink Hijab Day, in which "muslim women across the world [wore] a Pink Hijab to raise awareness for breast cancer."

I really need to set up a calendar to keep track of charitable days . . . and weeks . . . and months . . .

Via Muslimah Media Watch

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Just sayin'.

Photo: Phiilies' star Shane Victorino signs autographs at a breast cancer benefit sponsored by Skinny Water.

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Charity tax law is hard, originally uploaded by trexfiles23.

Charity tax will be the bulk of my nonprofit law course from here on out. Even after doing this for, well, a bunch of years, I still think of the above image quite a bit when preparing!

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The Gawker headline sums it up: Zombie JFK Urges Green Revolution. Personally, I wouldn't OK any ad that reminds me of Clutch Cargo:

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If you're in NYC, fly, don't walk, to the Mad cover art exhibit today at the Museum of Comic & Cartoon Art. I went to the opening reception last night (I'm a MoCCA trustee), and I have to say seeing these covers in there full-size original painted form was stunning. The historic Mad #30 Alfred, the J. Fred Muggs original fingerpaint, Nixon & Agnew as The Sting--cool stuff. Also great: the opportunity to chat with Nick Meglin, Dick DeBartolo and others from the past and present usual gang of idiots.

A portion of the proceeds from the sale of these covers will go to the original artists and their families.

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NARS' Safer Set, available at Sephora:

Get hot n' bothered for a great cause: A portion of the sale benefits Amfar programs to promote global safe sex education initiatives.

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"Life is defined by form."

That's the theme of the exhibit in the Chanel Mobile Art Pavilion, a compelling fusion of commerce and art. I'll have more to say about it when I'm not preparing for class, but for now I'll say simply that if you're in NYC and are interested in the dynamics of corporate identity, it's worth checking out.

No surprise to anyone who has read my academic work, my favorite art in the pavilion was Sidewalk, which shows the image of a cityscape in pools of water off the street. "I've always preferred the reflection of things to the things themselves."

And self-identified social entrepreneurs--if you don't see the connection between this exhibit and charity/business hybrids, you really need to think about what you mean by the term. For "social enterprise" to be coherent, it has to signify something more than just "things we like."

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Sexx University, an academic-themed clothing line that issues its own downloadable diploma.

Marshall McLuhan was wont to say that behind every joke is grievance, and here we see another example of how society senses that higher education no longer deserves its pretensions to high status. As I explain to my students, the university emerged at a time when information was a luxury good; most people worked merely to survive, which made the people who spent time aggregating and processing data something special. Now, not so much--in the information age everyone is a professor, a person who "speaks out" about their own specialized area of knowledge.

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The latest Green Issue of WWD is in, and the cover made me laugh: another attempt to get folks to buy green by vamping it up!

As usual, what actually turned me on in this issue were ads and articles that dealt with infrastructure: how the economic downturn is affecting green biz; sustainability and perfume; supply chain problems; challenges to green textile claims. The ads touted different kinds of fibers, whether natural, patented, recycled or a mix of all three.

There's a lot of interesting stuff here, so do-gooders who don't have an online subscription but live in area where WWD is sold on the stands might want to plunk down the two bucks to give it a look. Below, a couple things that I'd not seen before--

Ethical and environmentally correct fur? Who knew?


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And the obligatory you-can-save-the-world-through-consumerism ad:


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Bruce Nussbaum offers a useful lesson for social entrepreneurs who think innovation & metrics are inherently successful. Key excerpts:

Please read the testimony of ex-Federal Reserve Chairman before Congress on why the financial innovation of recent years, which he championed, failed so utterly. It is important to understand this failure of metrics, this failure of modeling. . . .

Greenspan: " . . . A Nobel Prize was awarded for the discovery of the pricing model that underpins much of the advance in derivates markets. This modern risk management paradigm held sway for decades. The whole intellectual edifice, however, collapsed in the summer of last year because the data inputted into the risk management models generally covered only the past two decades, a period of euphoria. Had instead the models been fitted more appropriately to historic periods of stress, capital requirements would have been much higher and the financial world would be in far better shape today, in my judgment.”

Got that? [T]he products of financial innovation weren’t stress tested in the real world properly. It was bad innovation methodology.

It's a big reason I get torqued when SE-types criticize me for calling attention to the movement's weak points--if you don't factor in the negatives you are on your way to destruction.

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Inevitable, really, since neither Luther nor Augustine say anything about Doctor Who.

From Ask the Pastor.

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French theorist Berhard-Henri Levi edits and writes for Franco Sozzani's latest issue of LUV, with a portion of the proceeds going to charity. Robin Givhan has the details:

The idea for the Africa issue was sparked by conversations Sozzani had with the actor Forest Whitaker and the French author Bernard-Henri Lévy, who served as a guest editor. She wanted to focus on people, projects and ideas. She did not want to make an aesthetic statement about Africa. So she didn't fill the magazine with images of Western models in overpriced vaguely ethnic frocks. And unlike a recent issue of India's Vogue magazine, which sparked outrage among activists and humanitarians, this one won't show peasants posing with $5,000 handbags.

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From The Reliance of the Traveler, on the waqf, or endowment:

Establishing an endowment is an act of worship. . . . When the endowment has been made, the ownership of the endowment belongs to Allah Most High (Commentary: meaning that even though everything is the property of Allah, the article is now dissevered from its metaphorical human ownership).

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Ritual: reading the New York Post on the subway ride to my office.

Reward: articles such as Pussy-Whipped, which tells the story of Goddess Haley, a woman who became a dominatrix to fund her passion for caring for cats. Besides tending to upwards of 30 ex-strays in her Brooklyn apartment, she has also placed 90 or so cats up for adoption.

She said she became a dominatrix when she moved to New York five years ago after she saw a job ad in a newspaper. She knew that it would be a perfect way to fund her rescue operations, which can cost as much as $1,000 a month, with $5,000 per year in vet bills.

"Being a dom is hard work - I've pulled muscles whipping slaves - but I do it because I earn enough to help a lot of cats," she said. . . .

Haley works with the ASPCA in Brooklyn, veterinarian Daniel Giangola of Animal Health Care on the Upper East Side and Kittykind, a nonprofit cat-rescue group in Union Square.

The S&M "goddess" says she will go any length to fight for cats. That includes taking her day job, where she gets up to $180 an hour to abuse S&M aficionados.


2-BAD!, originally uploaded by 2-BAD!.

Yesterday I chatted with a stellar SE leader about eugenics as a movement that illustrates how do-gooders can be blind to their destructive behavior.

It's hard for folks today to imagine how pervasive the eugenics movement was back in the day--charities funded it, taught it, engaged in forced sterilization and other horrific practices . . . truly, not one of our brighter hours.

If you're in the charity gig and haven't read War Against the Weak, a revealing history of charity's role in the movement, I strongly recommend at least giving its website a look.

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Vintage Advertisement, originally uploaded by Lee Sutton.

"A beauty treatment for your feet."

This ad is from 1938; I've seen later ads for Red Cross Shoes, as well contemporary ads for American Red Cross Footwear for medical professionals.

Any connection with the actual Red Cross, which holds the trademark to the symbol & the ARC brand?

Haven't found the footwear in the official ARC stores. It's Saturday night, so my research stops there.

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A 1912 baseball fundraiser at the Polo Grounds for survivors of the Titanic disaster.

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Factory, by Alexander Blok
11/24/1903
Translated from the Russian by me

In a neighboring building the windows are yellowed.
In the evening--in the evening
Ponderous bolts screech,
People approach the gates.

And the gates are locked shut
But on the wall--but on the wall
A motionless someone, someone in the dark
Counts people in silence.

I hear everything from my height:
With a brazen voice he commands
The crowd gathering beneath
To bend their worn out spines.

They enter and disperse,
They pile the sacks on their spines.
While in yellowed windows there's laughter,
About how they put one over on these poor souls.

A couple interesting stories from this week's Crain's NY for folks interested in museums and the arts:

  • The Queens Museum of Art owes its new construction project to the financial crisis. During the boom they couldn't find qualified contractors to bid on the project. Now, with so many contractors looking for jobs, they were able to find better contractors and a lower price.

"It is a terrific time for nonprofits to build," says Ken Levien, president of an eponymous construction management firm. "Next year, because the economy will be slow, something that costs me a dollar today should cost 75 cents."

  • Museums and arts charities have suffered declining attendance recently---"I can almost track the falloff to the day the Lehman Brothers announcement came out," says Lisa Mallory, vice president of marketing at BAM. In response, organizations have been cutting their ticket prices upwards of 50%. Some promotions tie discounts to do-gooding, such as offering discounts to folks who bring donations to a food bank, a move that would appear to be designed to offset the perception that "at times like this, it's indulgent to take themselves to the theater."
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How many times has this happened to you? You're out gathering items for a charity rummage sale, only to be captured by ghost pirates flying around in a giant red skull.

Postmodern Barney shows the way out.

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OK, it may seem a bit goofy--old Captain Marvel stories usually do--but there's a more serious point here to be made about cultural perception. I read thousands of old comics as a kid and as many more as an adult, and one clear emergent pattern is that heroes don't take money for using their talents to benefit society. When they do earn money in their heroic garb, it's a trick, an evil double, a morally dubious antihero or for a good cause--hence story after story of Superman, Captain Marvel and the like helping out at charity events.

On a personal level, this doubtless played a role in my own career choices. It also feeds into how I see comics in relation to social benefit. More generally, though, it expresses a cognitive frame to which charities should pay attention: a sense of charity and profit as intrinsic opposites.


This is not a plane, originally uploaded by trexfiles23.

The empty sky above the ad? That's where the Twin Towers used to be. The memorial mural is just off to the left.

Perhaps not the best ad copy for the location . . .

Twin Towers memorial

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Via LP Cover Lover, a website on songs inspired by Batman. The pictures must be seen to be believed.

Bonus cover: Johnny "Hammond" Smith's The Stinger, with Green Lantern recolored to avoid copyright infringement. Because that always works.


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"Day time holding back, night time paying back."

Wonderful--one of the most impressive integrations of religion, marketing and design that I've ever seen. The designers explain:


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southbeachatkinsdietsugarbusters, originally uploaded by hunter...

It's something we've forgotten: years ago, fast food was health food. Clean restaurants (with white uniforms to signal sanitary conditions), untainted meat, bread, potatoes--even the sugary drinks were associated with energy.

White Castle and its analogues democratized good eating, or at least that's how it seemed. The fact that the baseline has shifted is in part an outgrowth of the impulse that led folks to eradicate malnourishment through burgers and fries.

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Today's a class prep day for me, and the topic: charity & intellectual property. It's an important topic, particularly because charities tend to assume that because they're charities others' IP is fair game to take. I have an overview post on this topic over at Blog@ today, and don't be surprised if I return to the issue both here and there.

The image above, by the way, is from a charitable initiative that is at least trying not to use other companies' characters without a license: Web874 Graphics' Become a Superhero campaign, which collects and distributes holiday gifts for needy kids. The pic is from the new BAS comic book.

In related comics and culture news, the NY Times has a great feature on how "a comic-book figure, the hero of the manga series “The Drops of the Gods,” has quickly become the most influential voice in Asia’s wine markets."

The current financial crisis understandably has some do-gooders concerned. Organizations that relied on hefty returns from cutting-edge investments can no longer rely on Wall Street to fund existing programs. News reporters and nonprofit leaders are bleeding barrels of digital ink assessing the potential impact on donations, and charities that relied on debt financing are likely to face some difficult times.

These are no doubt important issues, but the effects of the crisis do not stop with money. It also shapes how people think. Capital markets morph from safe bets to slot machines. Investment bankers become villains. Entrepreneurship seems too risky for hard times, while government grants replace earned income as the symbol of sustainability.

Whether these responses are wise is open to debate, but the unavoidable fact is that they exist. People think about business one way during a bubble and another after it bursts--a response with deep roots in the way we're coded to see success and danger.

While this response may have a measurable impact on cash flow, it has even greater implications for how people perceive social enterprise. The movement has yet to grasp the extent to which it is as much a product of the bubble as subprime loans and credit-default swaps--it's not just a coincidence that do-gooders started talking business when business was good. At the peak of the bubble this gave the movement a rhetorical advantage, but as the economy tanks, this same language can make the social entrepreneur seem untrustworthy, defined by profit, self-interest and the very business practices that created the problems charity now has to solve.

For social enterprise to be more than a passing fad, we must re-think what it means and why it matters. Is Social Enterprise Sustainable? provides my own answers to these questions. I've put it online in both the print version and a director's cut series of blog posts with illustrative pictures and video. It's the first in a series of related projects, so if you read even just a part of it please feel free to share your own thoughts!

Social enterprise suffers from a serious design flaw: it focuses attention on commerce as the defining trait of a medium ostensibly distinct from commercial values. The peak of a business cycle can mask this--business becomes associated with success, and the relative contrast between types of business helps maintain the integrity of the charitable form. But the economy crashes, the commercial elements become more distinct--the social entrepreneur seems preoccupied by profit, self-interest and the business practices that created the problems we now need to solve.

A sign of the cultural shift to which social entrepreneurs need to adapt: the resurgence of business as the villain in popular entertainment.


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Saatchi & Saatch launches a salvo against the green "straightjacket." One small step for Saatchi; one giant leap for social enterprise becoming the next so-called traditional charity.

Here we go again . . .

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One aspect of being a professional do-gooder is hearing a steady stream of inspirational stories about charities that employ folks from needy communities.

Nice, but hardly hard core.

No, for the real radical worldchanging revolutionary stuff, ya gotta look at a product such as Dave's Killer Bread. The Dave in question isn't a pampered arugula-eating, chardonnay-drinking wuss like, um, me, but someone who has truly experienced a life-altering turnaround.

Like, heading up a baked goods brand after being in prison for armed robbery and drugs. AdPulp has the scoop, Nature Bake has the goods, and Willamette Week has the comic:


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A building burns in NoLiTa. It's not at all close to what's been going on in California, but yikes.

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Today's WWD has a killer article on the liquidation of Mervyns', a budget department store that served a number of communities. The most revealing part of the story comes in the description of the transactions that led to the bankruptcy. The key paragraph:

A consortium that included Sun Capital Partners Inc., Cerberus Capital Management L.P. and Lubert-Adler/Klaff Partners LP acquired Mervyns from Target for $1.65 billion in September 2004. Afterward, the owners spun off the real estate portfolio into a series of separate companies and Mervyns began paying rent.

If you've ever worked with a receivables rich but cash poor charity that has substantial real estate holdings, you've no doubt made the connection. Over the past couple decades, nonprofits have sought cash infusions through various sale-and-leaseback transactions. In fact, they became so common that you can actually buy fill-in-the-blank deal forms online. Such deals seemed like a good idea when times were flush, but as the Mervyns' collapse illustrates, they can have disastrous consequences for an organization's long-term viability.

There's also a broader lesson here for social enterprise. Just because a transaction is from the business world and seems innovative in a nonprofit context does not necessarily mean it is wise. Social enterprise has fetishized a commercial world it barely understands. Years from now, we'll look back on much of what the movement has said, done and advised the way we look at old ads with images of suburban families eating aluminum foil TV dinners and bizarre Jello molds. Sure the technology was nifty and new and time-saving, but anyone who is honest about the 1960s will tell you that they tasted like $#!%.

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Above: a poster for the Vendy Awards, a project of the Urban Justice Center designed to promote its Street Vendor Project:

[I]n recent years, vendors have been victims of New York’s aggressive “quality of life” crackdown. They have been denied access to vending licenses. Many streets have been closed to them at the urging of powerful business groups. They receive $1,000 tickets for minor violations like vending too close to a crosswalk -- more than any big businesses are required to pay for similar violations.

The Street Vendor Project is a membership-based project with more than 750 active vendor members who are working together to create a vendors' movement for permanent change. We reach out to vendors in the streets and storage garages and teach them about their legal rights and responsibilities. We hold meetings where we plan collective actions for getting our voices heard. We publish reports and file lawsuits to raise public awareness about vendors and the enormous contribution they make to our city. Finally, we help vendors grow their businesses by linking them with small business training and loans.

In recent years, the social enterprise movement has more-or-less succeeded in associating "local" with "virtuous" in relation to commercial business. The Street Cart Project reflects similar semantic play, contrasting the mobile cart to a fixed structure.

Once again, design plays a role in our ethical perception. Separate carts distract from the issue of common corporate ownership, as do compelling stories of plucky individuals making a living on the streets. Moreover, note the winner of the People's Choice Vendy, the Dessert Truck--while a crowd favorite among professionals and the upwardly mobile, it's also part of a broader trend of gentrification within the street vendor industry. Replace a old diner with a gourmet dessert shop and New York is dying; flood the streets with Food Network friendly carts and you're a champion of the dispossessed.


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Of the businesses that evince an attachment to personal identity, the art of marking the existence of someone who has passed is one of the most profound. Colin Powell's endorsement of Barack Obama offered a powerful reminder of this when he recalled the impact of seeing a photo of a symbol carved on a fallen soldier's grave:

Is there something wrong with being a Muslim in this country? The answer’s no, that’s not America. Is there something wrong with some seven-year-old Muslim-American kid believing that he or she could be president? Yet, I have heard senior members of my own party drop the suggestion, “He’s a Muslim and he might be associated terrorists.” This is not the way we should be doing it in America.

I feel strongly about this particular point because of a picture I saw in a magazine. It was a photo essay about troops who are serving in Iraq and Afghanistan. And one picture at the tail end of this photo essay was of a mother in Arlington Cemetery, and she had her head on the headstone of her son’s grave. And as the picture focused in, you could see the writing on the headstone. And it gave his awards—Purple Heart, Bronze Star—showed that he died in Iraq, gave his date of birth, date of death. He was 20 years old. And then, at the very top of the headstone, it didn’t have a Christian cross, it didn’t have the Star of David, it had crescent and a star of the Islamic faith. And his name was Kareem Rashad Sultan Khan, and he was an American. He was born in New Jersey. He was 14 years old at the time of 9/11, and he waited until he could go serve his country, and he gave his life.

Now, we have got to stop polarizing ourself in this way. And John McCain is as nondiscriminatory as anyone I know. But I’m troubled about the fact that, within the party, we have these kinds of expressions.

Of the many things I've read on the interplay of symbol, community and personal identity, the work of Josiah Royce is particularly relevant to Powell's core point. However much loyalty to distinguishing values may divide groups, it also has the potential to bring groups together through mutual respect. Not because the people shed their differences for the least common denominator, but rather, because their loyalty toward their own values can lead to respect the loyalty evident in those with whom they disagree. This loyalty to loyalty has tremendous unifying potential within a democratic system, as it provides a practical ideal through which the many can become one without having to jettison their personal allegiances.

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Long day--still catching up from the past few weeks--but I took a few minutes off to catch some fresh air. Along the way, I stopped by the Italian American Museum, housed within what was once a bank. There you can see the safe, original documents, old equipment--as it were, a teller window into the past.

One thing that stood out for me was the vivid reminder of the artificiality of segregating out so-called social benefit institutions. The bank was a social hub, a social benefit, a business that was equally extension of its owners and the community they served. Rather than twist into contortions to maintain a firewall between commerce and charity--one that didn't exist in the earliest Italian banks, by the way, which were legally both--it's far more productive to try to understand how they converge.


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As historically-minded comics readers are aware, government pressure in the 1940s and '50s forced literate comics for adults underground. The most celebrated victim of this censorship movement: EC Comics, which published (among other things) Tales from the Crypt.

The title was recently revived, and in keeping with its legacy of defending free speech the next issue will address issues raised by Sarah Palin's "rhetorical" inquiry into removing objectionable books from the local library.

[A]ny White House candidate who even entertains a conversation about book banning is a natural enemy to "Tales from the Crypt," according to Jim Salicrup, editor-in-chief of Papercutz, the publisher that revived the classic title about 16 months ago. "This was not a partisan thing. People tend to think of everything as black and white these days -- you are either for or against one of the parties 100%. But for us this was about the history of EC Comics, the original publisher of 'Tales from the Crypt.' Anyone who knows that history knows that even of whiff of banning books is going to get us angry."

This collection of sketchbook advice on comics art could also be adapted for business and life. Wonderful stuff.

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Joker for charity, originally uploaded by trexfiles23.


So I was walking to work today when the Joker asked me for money.

Above: a rather creative solicitation for the United Homeless Organization, which uses a franchise model to create what is possibly the City's most extensive and visible fundraising network.

And yes, I made a donation before taking the photo.


boys of steel, originally uploaded by lois.fanelli.


Speaking of bookstores as social enterprise, today I spent the early afternoon at the book signing for Boys of Steel at Books of Wonder, a most excellent NYC children's book store.

A fair part of my career consists of listening to do-gooders pat themselves on the back for discovering social innovation, but going to an event like this is a powerful reminder that artists & writers have been engaging commerce in creative and socially beneficial ways long before social enterprise was trendy.

Which reminds me. Hardly a week goes by when I don't hear some do-gooder telling me that the only thing that design is frivolous. As any graphic designer who has worked with nonprofits can tell you, all too many nonprofit leaders are utterly clueless when it comes to presenting a coherent corporate image--and they're equally blind to how this hurts them with donors, volunteers, employees and the surrounding community.


Barnes & Noble 18th & Fifth, originally uploaded by trexfiles23.

For decades, bookstores have marketed themselves as a what we would now call a social enterprise--a business whose purpose is to serve the social benefit.

Now that Borders is in danger of collapse--prompting some to say that it should consider converting to a nonprofit, an especially appropriate move given its origins at the University of Michigan--this branding strategy seems less & less of a stretch.

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A great pull quote from the 10/7 WWD by the Nicole Miller CEO. One of my current projects explains why this has been happening.

Hint: Roswell, fluoride and the Freemasons. Trust me on this.

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The Robin Hood Foundation is the charity partner in this upcoming Lucky Ultimate Shopping Party in NYC. Because the most efficient and innovative way to accomplish social benefit in these troubled times is through conspicuous consumption.

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Indulge me--my college major was classical Greek.

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This was inevitable, particularly with the heightened scrutiny that comes with a financial crisis--regulatory concerns have led Prosper to suspend lending, and others may follow. Kiva and others in the social enterprise realm should really think about lawyering up if they haven't already.

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No, that wasn't a response to people handing out tracts on the subway. It's a reference to the new Alternate Reality Gaming trend in Christian marketing. Above: Rob Bell's new Citizens of Virtue game, in which Christians are working together to rescue believers from a fundamentalist sect--a game that is itself a marketing tool for Rob Bell's latest book.

There's a bigger point to be made here about the relation between social enterprise and religion. Say what one will about how revolutionary it is to blend business and charity, the fact is that religious groups have been doing that in rather sophisticated ways for millennia.

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This round-up of Islamic art is most compelling. If you want to understand Islamic culture, you can't just read the Quran--the art and architecture are essential if you want to grasp the nuances of the social order. I've done a bit of research on this; perhaps I'll write about it here or elsewhere eventually.

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Bruce Nussbaum has a round-up of useful thoughts. I'll add my own soon enough.

Perhaps it is an overstatement, but Britain has been one of the key leaders in the world recently in applying design thinking to non-business, civic society problems such as transportation. Coming up with a new choice, not making a better choice among existing options, is at the heart of that process.

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Andy Roddick hits nothing but net at Elton John's latest AIDS benefit:

"Several stars and tennis legends were there, including Andy Roddick, who went well beyond the call of duty to help raise money. He originally was going to auction a private, hour-long tennis lesson to the highest bidder. Then, to sweeten the deal, he offered to take off his shirt for the 'one-on-one instruction.' Finally, the recently engaged Roddick offered to give the lesson -- fully nude! Winning bid: $15,000 from a female fan."

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Hefti was a music legend--though he apparently didn't think much of it at the time, his Batman theme became a musical pop art masterpiece, an enduring meme and the composition that earned him his only Grammy award.

Life's like that.

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Another sign of the convergence of all forms of design, the November Vogue has a lengthy (for Vogue) article on Swedish stop-motion animator Nathalie Djurgerg. It's not up on Style.com yet, but here's a video of her recent exhibition at the Prada Foundation:

Djurberg's videos are short animations made using Stop Motion techniques where small plasticine figures create surreal atmospheres and, often, grotesque stories. The staging of these stories is rudimentary but ingenious, infusing an ambiguous sense of anxiety and unease through their sexual reflections, with references to violence, the macabre, gruesome, and subtle pleasure of cruelty and perversion.

Truly compelling work, as relevant to today's uncertain world as Jan Svankmajer's work during the Cold War. I'll never forget seeing Svankmajer's Faust (several times) in NYC back when I was in law school--it was a far more revealing angle on the West's ascendence than talk of an imminent millennial reign of democratic capitalism.

That, and I like puppets.

Anyway, check out Djurberg's video above and this excerpt from Faust, both of which feature rolling heads:

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No doubt unauthorized by DC Comics . . .

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Honestly, if I didn't have so much to do tonight I'd watch the whole thing right now--a forty-minute video taken from the front of the 7 train. That's Shea Stadium you see on the left near the start. Thanks to Subwayblogger.com for posting this!

Below: a couple of my other favorite subway or trolley-themed films. Billy Bitzer's classic 1905 trip from 14th to 42nd St . . .

and the 1929 Soviet documentary, "Chelovek s kinoapparatom", which includes a tram ride through Moscow:

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I'm still busy with things that keep me from sustained writing here or on Blog@ & JustMeans, but over lunch I did get a chance to read highlights from the latest issue of New Scientist. Social enterprise types will love the special feature on renewable energy--I've been wondering about the tech re harvesting tides, so I really liked that part--but my hands-down favorite article is Tools Maketh the Monkey. Not only does it illustrate how scientists have come around to McLuhan's core theory about technology as an extension of the self that alters our perception, but it describes contemporary experiments designed to foster a human sense of self-awareness in other primates. The video above illustrates where ape communication will inevitably lead; below, a key excerpt:

Iriki's unique perspective on the problem is that tool use was the catalyst for a much more important mental breakthrough, albeit one that took 1.8 million years to unfold: the emergence of a sense of self. By this he means the ability to conceptualise one's own existence in time, plan for the future and understand "intentionality" - your capacity to change your environment.

So how did tool use give rise to a sense of self? Iriki believes the starting point is the way tools induce a modification of body image - the basic mental representation of "self" that consists of knowing where the physical body ends and the environment begins. When we use tools such as hammers or tennis rackets, we integrate them into our body image; our brains treat them as a temporary extension of our hand or arm. To turn a stone or a stick into a tool, our ancestors would have to have done the same. This, Iriki argues, led to the gradual dawning of a sense of self more sophisticated than the basic body image, creating a new evolutionary force that rapidly ratcheted up intelligence. "Once you have a sense of self, you can intentionally control the environment, and that modified environment in turn puts selection pressure on your brain," Iriki says. He has dubbed this dynamic, two-way interaction between brain and environment "intentional niche construction", and argues that it is the missing link in the story of human evolution.

Sense of self was crucial for another reason: it allowed our ancestors to conceive of the existence of other selves, each with their own intentions. This is the essence of "theory of mind", which is what underpins our shared understanding and hence communication, language, society and culture.

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Created by Purpose for National Chocolate Week

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Or somewhere pretty darn close. At least it was small.

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On PostSecret, a spouse struggles with questions of sexuality and innocence raised by the wife's Supergirl costume.

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Consumerism = Slavery, originally uploaded by just.Luc.

Social commentary by shopping cart.

Via Murketing

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1191422066378, originally uploaded by twtaste.

Men of business in England do not . . . like the currency question. They are perplexed to define accurately what money is; how to count they know, but what to count they do not know.


--Walter Bagehot

I have a theory that people who find themselves running major-league companies are real organization-management types who focus on what they are doing this quarter or this annual budget. They are somewhat impatient, and focused on the present. Seeing these things requires more people with a historical perspective who are more thoughtful and more right-brained -- but we end up with an army of left-brained immediate doers.

So it's more or less guaranteed that every time we get an outlying, obscure event that has never happened before in history, they are always going to miss it. And the three or four-dozen-odd characters screaming about it are always going to be ignored.

If you look at the people who have been screaming about impending doom, and you added all of those several dozen people together, I don't suppose that collectively they could run a single firm without dragging it into bankruptcy in two weeks. They are just a different kind of person.

So we kept putting organization people -- people who can influence and persuade and cajole -- into top jobs that once-in-a-blue-moon take great creativity and historical insight. But they don't have those skills.


--Jeremy Grantham

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Donuts curing cancer, originally uploaded by lulife.

Eric Akawie made me aware of their existence, and today I finally saw them in the pink at the 7-11 on 23rd & Park. Click through for more info & a link to the Susan G. Komen donut PR.

And in the spirit of the promotion, here's a recent Duke University study explaining why cancer cells love sugar.

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Web 2.0 entrepreneurs--and a Wall Street Journal reporter--party in Cyprus while the stock the market falls:


Cyprus Lip Dub - Don't Stop Believing from Brittany Bohnet on Vimeo.

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The Sequoia Capital Powerpoint deck for its emergency all-hands meeting of startups in which it has invested. Social entrepreneurs, who operate on thinner margins with less support, need to pay extra attention:

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A century ago, the Episcopal Church was a network hub for the most powerful families in the U.S.

Now, not so much.

Like a T-Rex evolved into a chicken, Episcopal Books is celebrated in the Church's in-house magazine as the place that now represents the Church to many people--a place where they can get jewelry, crosses, and baby bibs emblazoned with the Episcopal logo.

Still, it makes sense--in contrast to far too many church services, the store provides sensory stimulus, substantive interactions and a tangible return for one's investment.

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Above, the first image from Google's GeoEye satellite--Kutztown University. It's just a few miles from where I grew up in PA Dutch Country. Nearby you can find the Kutztown Folk Festival, Renninger's Farmer's Market and scads of Amish farms. That this area, best known for its natives' resistance to technology, would be the first subject of this cutting-edge satellite photo is one of history's wonderful little inside jokes.

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Recent events give this commercial new meaning. After all, who hasn't had a similar reaction after looking at their stock portfolio?

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House cartoonist of the Stalin era, Yefimov was 109 years old when he died, having lived through the Czar, the USSR and democratic Russia to see them all coalesce in the Russia of today. The cartoon below, one of his Soviet-era works, seems particularly apt today--an America exposed, depressed, in bondage to wealth, as ubiquitous signs tout Coca-Cola, toothpaste, whisky, cigarettes, chewing gum and branded underwear.


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As the stock market falls, one social investment rises:

Strip clubs.

“Since the market has been going down, our business has been going up — it’s unbelievable,” said Sam Zherka, the owner of the V.I.P. Club in Chelsea, who estimates that about 80 percent of his clients are Wall Street types.

. . .

In a moment of shrewd business, perhaps, Mr. Zherka and the club decided to introduce a premium product: the $1,000 lap dance package.

The package will buy a 20-minute lap dance, a bottle of Dom Pérignon and a private Champagne room. Not to mention, as Mr. Zherka did, they also “get to keep the girl’s G-strings.”

That raised eyebrows. Does she take off the G-string there (seems illegal), and if not, how does the customer know it’s really the G-string she was wearing?

Mr. Zherka replied: “She can’t take off the G-string in the room with the guy. She has to go out to the locker room and take it off.”

But management, he assured, was going to reinforce the G-string distribution. (Apparently, the G-string is even going to be autographed, as amNewYork noted this morning.)

What is the normal rate for a lap dance at V.I.P. Club?

It’s $20 for a song, or about three minutes of lap dancing, Mr. Zherka said.

A quick calculation showed that the lap “dancee” could get more than 20 minutes of lap dancing for only $140.

Mr. Zherka responded: “Yeah, right. But you are not getting the G-string, you are not getting the bottle of Dom Pérignon and you are not getting the Champagne room.”

. . .

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Over the years I've read my fair share of comics designed to teach basic principles of the global financial system. Here's one from a nonprofit series that I imagine won't ever get finished.

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I'm still catching up & moving forward re writing in other areas, but I couldn't let the above NT Times headline from 1914 pass.

1914.

Via Paul Kedrosky, who is essential reading re the financial crisis, both on his blog & Twitter feed.

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A new commercial for Barilla Plus riffs on the Eat Pray Love fantasy. In 30 seconds, a woman shows up at a villa and meets an Italian hunk who loves kids & her.  The deal is sealed, of course, over a bowl of steamy Barilla Plus spaghetti. 

The ad always makes me laugh for the way it exploits the human desire for a life beyond the mundane--our proclivity for believing in magic shows up in the damnedest places.

Below: a stylized look at the reality beneath the amber glow.

Blog@ has been doing a bang-up job covering comics and charity--so much so, in fact, that it's inspiring me to toss in a few thoughts of my own, particularly in a few weeks when I'm covering some related material in nonprofit law class.

For now, head on over there for a report on the upcoming Wonder Woman Day in Oregon & New Jersey, to benefit domestic violence shelters.

Fighting against domestic violence has a long history in comics--it was the subject of this memorable scene from Action Comics #1, the first appearance of Superman:

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Neil Gaiman at MIT, originally uploaded by rekha6.

 

Marshall McLuhan saw the comic image as the key to understanding modern communication.

The picture above: Neil Gaiman at MIT.

Via Journalista: A Swann Foundation/Library of Congress grant to promote comics scholarship.

And yet most academics outside the tech world think that comics are frivolous junk.

Which says more about the academy than comics, I think, but it's the sea in which I swim.

Or drown, depending on how you look at it.

Ah well.  La Resistance lives on!

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Wholly Guacamole!, originally uploaded by krystal.pritchett.

The Guac Truck was just the beginning. Wholly Guacamole's latest marketing hook: pink guacamole, packaging that promotes breast cancer charity.

Via Dr. Everyone on Twitter.

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IMG_1754, originally uploaded by JasperYue.

 

Last night I spoke to law firm associates here in NYC about building a practice in social enterprise. What captured my attention in prepping for the meeting is that the social enterprise project is part of the firm's pro bono initiative.

That's a trap. Pro bono is the opiate of the white collar class, inuring them to the systemic dysfunction within their daily routine.

Consider the very term--pro bono does not mean "for free," but "for the public good," shortened from the Latin "pro bono publico." The embedded assumption here is that everything else is not for good, does not benefit the public interest--and that's normal.

Once you accept that assumption, you're screwed. Pro bono work may make you feel better for a time, but it's just an Advil after a day at the jackhammer.

If you really want to feel more fulfilled in your work, giving 10% away isn't going to solve anything. At least not as an end in itself. Pro bono work can best fulfill its potential by becoming a corporate trojan horse, a medium through which associates develop a practice that models what business should be.

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Blog@ picked up on the story of Diane von Furstenberg's ongoing plans for her Wonder Woman project, which will include a comic book with a women's empowerment message & will send proceeds to Vital Voices.  It's another example of the link between creative, personal and corporate transformation, and it's also fun.  The characters featured in her comic:

I always wanted to have these three characters Diva, Viva and Fifa, as in DVF, and we came up with the concept,” she said. “I called Konstantin, my artist friend, and asked him, ‘Would you like to do it?’ And now it exists.”

The key is that the three heroines — all of whom are wearing DVF clothes — make things happen. Diva, for instance, finds herself in a downtown bar to celebrate a male colleague’s successful leveraged buyout and his pending promotion. It turns out, however, that Diva was the brains behind the project. She looks at a reflective surface and sees a DVF, which emboldens her to “Be the Wonder Woman you can be.” Diva makes the point the lbo was her idea, and lands a promotion.

Viva, meanwhile, accompanies her older brothers to a music gig. Feeling intimidated to stay in the van, the reflection of DVF encourages her to get up on stage to sing. She ends up with a record deal.

Finally, mother-of-three Fifa receives news she is a finalist for a Gourmet Cooking award. Juggling the responsibilities of running a home, she is unsure that she can attend the ceremony, but DVF empowers her to get a babysitter and she wins the trophy.

“I am Diva, Viva and Fifa altogether, I am DVF,” von Furstenberg said. “It’s not so much that I identify with each of them, though. The idea is that if you feel insecure, look at yourself in the mirror, and through the reflection remember to be the Wonder Woman you can be. That’s my message.”  


Blue Marble, originally uploaded by roboppy.

Gothamist has the scoop on Blue Marble Ice Cream, an eco-conscious New York shop expanding from Brooklyn to . . .

Rwanda!

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Corporate Alphabet, originally uploaded by Kate_A.

Today I'm giving a talk on one of my favorite topics: corporate life and personal values. I used to teach a whole course on this subject back when I was a law school professor, so it's only appropriate that tonight's forum is a major law firm.

One thing folks tend not to realize when I chat about this topic is that corporate life does not only refer to large for-profit organizations, nor is it synonymous with "bad." Anything typified by a discrete identity falls into the category, from nonprofits to Google to the selves we project in our everyday life.

In many ways, navigating environments outside what folks typically see as the corporate world is far more difficult, precisely because people aren't as inclined to see potential hazards.

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Who watches the Watchmen?, originally uploaded by comiquero.


Just got back from the Watchmen screening at Time Warner. The movie really does seem to have waited until Zack Snyder could direct it--his play with time is ideal for this story, making the film as much a personal statement as an adaptation of someone else's book.  The Q&A that followed the screening was equally engaging, particularly when it explored translating visual vocabulary across media and balancing multiple interests within a collective creation.

But, as always, what most engages me at events like this is meeting a bunch of interesting people. One thing that shone throughout the evening was the passion everyone felt for their work--Zack and Debbie Snyder, Paul Levitz, Dave Gibbons, the Time Warner archivists and the publicity team made the evening feel like much more than a promotional preview.

And that's exactly how such events should feel, because that sense of something more is exactly what art conveys.

Obviously light posting today, since the week is front-loaded with things that require immediate attention.

But that doesn't mean I'm not writing.

Over on Blog@, I explained the latest news concerning the orphan works legislation and the Siegel case, in which one of my posts has become part of the official record.

Now I'm off to an event and to prep a law firm talk for tomorrow.

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1924 magazine cover art, originally uploaded by articles.

I'm immersed in work for the coming week, with the theme--as usual--of the relation between representation and reality.

This cover is wonderful. When was the last time we saw teddy bears as savage beasts?

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She's learned foreign policy by looking across the Strait into Russia, and now a Brooklyn condo developer wants her to learn economics by moving into a high rise from which you can look across the East River to Wall Street.

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Brats for Tots Advert, originally uploaded by royalflushmagazine.

I'm insanely busy today, so here's an equally insane satirical look at the way charities exploit images of kids to raise cash.

Click through for more from Royal Flush Magazine--a publication of The Numbers Foundation, a New York City artists collective whose purpose is to promote the work of young indie artists.

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Click through for a download or full-screen view.

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More ways to feel good about yourself while buying things.

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Page 3 Girls are a staple of the UK tabloid scene, but now The Sun is finding another source for its newspaper nudie pics.

Charity.

Inspired by the "thousands of people around the world who have posed in their birthday suit to raise cash for a good cause," the paper is now soliciting snaps from naked nonprofiteers--and offering a nude charity slideshow.


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Charity tax law is hard, originally uploaded by trexfiles23.

My nonprofit law class is moving deep into the thicket of charity tax law, and I gotta confess, the longer I teach this the more disturbed I get. Not at the students--they're great--but at the system itself.

One aim of current charity law is to weed out wrongdoing, to make sure that every dollar contributed to charity is going to the truly charitable purposes. That's all well and good, but the resulting legal framework has become so complex that you really need an experienced and specially trained lawyer to do even the simplest transactions.

And if you're in charity and you don't thing that's true, well, that's a sign you probably need an experienced and specially trained lawyer.

What makes this particularly troubling to me is that the American system is supposed to be democratic in a yay de Tocqueville civic association way. You shouldn't need some goofball with a Yale Law degree explaining all the forms you need to file.

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You could write a law & design article on this ad from Wednesday's WWD. "Shop play give;" the graphic with the child and his trophy mom; the co-sponsored cause marketing by an upscale mommy mag and a credit card company; the intersection of a business-promoting breast cancer charity with a nonprofit organization designed to increase commerce in Manhattan's elite Upper East Side--really, this ad has it all.

Even in an economic crisis, it seems, charity is easy--all ya gotta do to do good is shop.

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The Family Planning Authority, a UK charity, has placed online a short comic designed to introduce children to "the idea of physical change" and emotional development.  The book, also available for purchase in paper copies, is called Let's Grow with Nisha and Joe

As one might expect, the comic has prompted questions about what age this sort of thing is appropriate.

My own thought is it's never too young, although that's probably because I got two of the parts wrong.