The Campaign for a Commercial-Free Childhood
Media communities are buzzing about this group's success in getting Scholastic to withdraw the Bratz line from in-school book fairs.
Here's the organization's slightly edited mission:
CCFC's mission is to reclaim childhood from corporate marketers. A marketing-driven media culture sells children on behaviors and values driven by the need to promote profit rather than the public good. The commercialization of childhood is the link between many of the most serious problems facing children, and society, today. When children adopt the values that dominate commercial culture . . . the health of democracy and sustainability of our planet are threatened.
Much better, it seems, to go back to a more innocent time before kids were corrupted by corporate values.
Like in this old children's book:


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