A Facebook Causes Marketing Bubble?
The Pro Bono Junkie's Blog has an insightful post on the harsh financial reality of the Facebook Causes app.
Harsh, I mean, for most of the nonprofits that think they'll rake in big bucks:
If my experience is the common one, that means that nonprofits spent $300 million dollars in staff time to generate those $3 million in donations. The Taproot Foundation is not a typical nonprofit and we don't traditionally appeal to individual donors. So, let's be generous and say that it is only a $10 to $1 ratio.
Sean is brilliant. He got nonprofits to spend $30 million dollars in the last year to drive traffic to his site. The best part is that he is being heralded as a saint for doing it.
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