The clean-air cars of decades past
In my lectures & classes on social enterprise I make the point that the car was originally seen as an environmentally friendly alternative to the horse. The horse filled cities with shit, stink and disease; the car created a cleaner world by sending little clouds to the sky. Just look at early automobile ads, I tell folks. Mountains, clouds, clean air--what we now see as exhaust-spewing monstrosities were the earth-friendly hybrids of the day.
Here's another example from Vintage Ads:
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