Life insurance as social enterprise for women

In discussing the Siegel Superman case, I noted that decades ago the assumption was that the man bore the responsibility for leaving a financial legacy for his wife and children, with the assumption that the woman was not working during their marriage and would not be a breadwinner after.

Here's an insurance ad that illustrates this point. The phrase that really stands out for me is in the second paragraph: "Regular income has stopped . . . ."