Let there be advertising

This weeks DC Universe #0 is another example of a strategy at which comics-related media excel: getting folks to pay for ads. The book is basically a set of teasers* for six related series, yet with a number and a price, albeit a minimal one, the book takes on a value distinct from what it might have had were it merely given away. At a time when folks will drop $10 just to see a 90 second movie preview, we shouldn't be surprised that it works.

*It's not much of a spoiler, I think, to note that the last page makes a rather clever pointed reference to this fact.