Une autre vérité incommode

Today's WWD tipped me off to this press release on Luc Besson's new save-the-environment documentary, Boomerang.  The apparent aim of the publicity is to say that the doc will benefit charity, but the press release doesn't sound too optimistic:

Any profits from "Boomerang" will go to [goodearth.org] . . .

"All" might have been a more hopeful word than "any," but as someone who has heard social enterprise documentarians lament how much they (do not) earn, I can see why they wouldn't want to tempt fate.