Shared street space and nonprofit design
WorldChanging reports on shared space traffic management, which eliminates "most signals and lane markers . . . in a radical effort to force people to use common sense and courtesy when driving rather than relying on lane markers." Animating the movement: an understanding of the fundamental role of design as law:
The premise of shared space is that people pay more attention when they're not distracted by "highway clutter," in the words of its founder, traffic engineer Hans Monderman. Shared space relies on environmental context--in this case, a landscape unlittered by signs--to influence human behavior. "Our behavior in a theatre or a church differs from a pub or in a football stadium as we understand the signs and signals through years of cultural immersion," Monderman told an interviewer in 2006. "Likewise if we see children playing in the street, we are more likely to slow down than if we saw a sign saying 'Danger, Children!'"
Design plays a similar role in conditioning our perception of nonprofits in the marketplace. Traditional nonprofit environments--hospital, church, school--use a variety of techniques to transcend relationships of exchange and necessity, creating an image beyond commerce despite the fact that they are in many ways more business-like than many of today's so-called social enterprises.
What we are seeing today with the backlash against entrepreneurial rhetoric reflects a failure of social enterprise to respect the design logic of nonprofit form. We could view what's happened as shared space in reverse, eradicating cues in context to rely primarily on nominal signs. The problem: when the only thing visibly distinguishing nonprofit from for-profit is the word itself, the distinction becomes incoherent.
The core question, in short, is not whether nonprofits should adopt the values of the market. Such values have been their all along. Rather, we need to focus on how we can transform market relations into an identity beyond exchange. Then, and only then, will nonprofit social enterprise be sustainable.
0 TrackBacks
Listed below are links to blogs that reference this entry: Shared street space and nonprofit design.
TrackBack URL for this entry: http://uncivilsociety.org/mt/mt-tb.cgi/325
Top China Wholesaler-Buy Wholesale Promotional Gifts Promotional Products from China.
China Wholesale Bottle Opener Wholesale Frisbee Wholesale Carabiner Wholesale Keychain Wholesale Mug Wholesale USB Flash Drive Wholesale Cup Wholesale Cap Wholesale Towel Christmas Gifts Wholesale Gift Bags Wholesale Umbrella Wholesale Vuvuzela Wholesale Socks Wholesale USB Products Wholesale First Aid Kit Wholesale Pom Poms Wholesale Clap Hands Water Bottle Wholesale Halloween Gift Wholesale Waterproof Case Wholesale Calculator Wholesale Bag Wholesale Golf Products Wholesale Stress Ball Wholesale Knife Wholesale Wallet Wholesale Lanyard Wholesale Pen Wholesale Flashlight Wholesale Watch Wholesale Candle Wholesale Apron Wholesale Fan Wholesale Lighter Wholesale AshtrayOur main products are consumer electronics, gifts and souvenirs, health care products, beauty products, automobile parts, household items, plastic products, metal products, kitchen supplies, stationery, sports goods, toys, watches, leather products, etc.
China Wholesale Town - China's most viable wholesale supplier of promotional gifts, you can customize your own logo, no matter anywhere in the world!
Wholesale T-Shirts Wholesale Clocks Wholesale Glasses Wholesale Clothes Rack Wholesale Kitchenware Wholesale Vase Poncho Raincoat Wholesale Shoe Wholesale Furniture Wholesale Camera Wholesale Jewelry Wholesale Toys Wholesale Keyboard Wholesale Mouse Wholesale Mat Wholesale Scarf Wholesale Speakers Eye Mask Wholesale Earphone Wholesale Mp3 Recorder Pen Wholesale Tie Wholesale Clothing Wholesale Scissors Wholesale Bookmark Wholesale Mobile Phone Solar Products Lighting Products Wholesale Glass Computer Accessories Wine Set Safety Suppliers Wholesale Tableware Silicone Products Home Appliances Electrical Gifts Automotive Products Audio Video Equipment Consumer Electronics Digital Photo Frame Electroluminescent Wholesale iPod iPhone Wholesale Memory Card Wholesale Radio Wholesale Scale Wholesale TelePhone Voice Recorder Advertising Material Arts Crafts Wholesale Badge Wholesale Pin Wholesale Banner Wholesale Flag Business Gift Coca Cola Gifts Crystal Gifts Flash Gift Gift Box Giveaway Material Inflatable Products Muslim Products Valentine Gifts Vocal Concert Products Wedding Favors Beauty Equipment Wholesale Bracelet Wholesale Bangle Hair Products Health Care Products Heating Products Wholesale Helmet Lady Beauty Care Manicure Set Wholesale Massager Medicine Instrument Men Beauty Care Wholesale Mirror Patient Care Products Wholesale Pedometer Personal Safety Products Safety Products Wholesale Thermometer Cleaner Products Wholesale Coaster