Cause marketing controversies du jour
Or du week. Anyway, here are a few:
- KFC's "chicken dance for charity" unauthorized by NFL
- Does award-winning social entrepreneur Dov Charney trade American Apparel clothes for sex?
- Two-faced Unilever: the same company that's behind Dove's campaign against beauty sells Axe through sexist ads
- Is Dell's pricey Project Red PC a rip-off?
UPDATE:
Project Red has responded to the Dell controversy with this interesting observation:
(RED) is not about buying something for charity - it is about doing good while you are buying something you need. For those consumers who are in the market for a DELL XPS ONE with WINDOWS VISTA ULTIMATE, the (PRODUCT) RED option gives them the opportunity to get all of these features AND trigger an $80 contribution to the Global Fund to help fight AIDS in Africa, at no additional cost. For those consumers who are not in the market for this type of full-featured experience, they have the option to purchase another DELL PC that meets their needs.
(RED) is just one tool for people to do good - it doesn't replace the need or desire for charity donations, volunteering or getting involved in other ways. It is simply a choice when you're out shopping for something you need.
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