Ransom notes, Woody Allen and public service ads
Osocio notes the following NY Child Study Center ad campaign has sparked a bit of controversy:
I can see why, I guess, but my own gut reaction--and this is typical of how any number of people react to earnest PSAs--was to make fun of it. I want to run right down to the nearest bus stop and cover up "Depression" with "Love," "The Knicks" or "New Jersey." In fact, for me the ad immediately brought to mind an old Woody Allen stand-up routine in which he recounts his experience when taken hostage as a boy:
The FBI surround the house, "Throw the kid out,", they say, "give us your guns, and come out with your hands up."
The kidnappers say "We'll throw the kid out, but let us keep our guns, and get to our car."
The FBI says "Throw the kid out, we'll let you get to your car, but give us your guns."
The kidnappers say "We'll throw the kid out, but let us keep our guns - we don't have to get to our car."
The FBI says "Keep the kid."
I know, I know--I'm making light of A Serious Subject. But that's the point. Ads like this practically beg you to laugh at them. From "The More You Know" to "your brain on drugs" to the smug self-righteousness of the Truth campaign, the real scandal of goofy PSAs isn't that they Transgress Boundaries, but that people spend money to make them.
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